Balenciaga has used “deep fake” technology to create a digital fashion show. The clothes and models were digitally scanned and used to create a digitally rendered fashion show. This high-tech fashion show questions what is real and what is fake while also presenting more collaborative items with Gucci.
PHOTO CREDIT: Balenciaga









![BeFunky-collage]] – 2026-04-10T142148.519](https://pauseonline.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/04/BeFunky-collage-2026-04-10T142148.519-600x403.jpg)












![BeFunky-collage]] – 2026-04-09T112714.263](https://pauseonline.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/04/BeFunky-collage-2026-04-09T112714.263-600x403.jpg)

































