An ode to the label's tennis DNA.
As part of the brand’s Play Collective campaign, Lacoste has created the L001 sneaker and recruited A$AP Nast for its launch.
Someone who manages to straddle the worlds of music and fashion, Nast’s signature style which fuses traditional menswear styles with a contemporary flair presents itself in this sneaker and the editorial that companies it. Inspired by the first-ever shoe created by the brand’s founder Rene Lacoste and a vintage tennis racket from the 1980s, there is heritage laced throughout this shoe which is met with modern sensibilities.
Available in two colourways, Nast rocks the new model along with a selection of Lacoste’s signature polo shirts, an item that is emblematic of how classic design can retain modern relevance. Sporting the shoe in a range of places, including a tennis court in reference to the French brand’s heritage which this sneaker takes inspiration from, Nast is also joined by his crew of friends.
PHOTO CREDIT: Lacoste