Lacoste Recruits A$AP Nast To Launch its L001 Sneaker

An ode to the label's tennis DNA.

As part of the brand’s Play Collective campaign, Lacoste has created the L001 sneaker and recruited A$AP Nast for its launch.

Someone who manages to straddle the worlds of music and fashion, Nast’s signature style which fuses traditional menswear styles with a contemporary flair presents itself in this sneaker and the editorial that companies it. Inspired by the first-ever shoe created by the brand’s founder Rene Lacoste and a vintage tennis racket from the 1980s, there is heritage laced throughout this shoe which is met with modern sensibilities.

Available in two colourways, Nast rocks the new model along with a selection of Lacoste’s signature polo shirts, an item that is emblematic of how classic design can retain modern relevance. Sporting the shoe in a range of places, including a tennis court in reference to the French brand’s heritage which this sneaker takes inspiration from, Nast is also joined by his crew of friends.

Releasing in two colourways on August 16th via Lacoste and Footlocker, check out the sneaker and A$AP Nast fronted editorial below.


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