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Skims Partners with R&B Icon Usher for New Menswear Campaign

By February 6, 2024Fashion News

Yeah!

Kim Kardashian’s SKIMS continue to go up and up as the luxe loungewear come sportswear outfit debut their latest menswear campaign, tapping the one and only Usher.

The R&B legend has been making significant splashes with his hit stage shows of late, with this latest SKIMS campaign making sure to capitalise on the ‘My Boo’ star’s imitable sex appeal. With the viral nature of their most recent campaigns alongside Shai Gilgeous-Alexander, Neymar Jr. and more, SKIMS are continuing to hit their stride with this Usher-lead effort, with the Donne Trope shot imagery looking to incorporate every type of male body shape, continuing the brand’s determination for frequent exclusivity. Usher is snapped and styled in key collection pieces from the range, including SKIMS’ Stretch 5″ Boxer in Midnight, SKIMS Cotton 5″ Boxer in Military, and more essentials. Arriving alongside the SKIMS release is Usher’s 9th studio album, titled COMING HOME (2024), on February 9th with an exclusive limited-edition, digital download version of the album being available for the first week on SKIMS’ website.

In a statement about the campaign, Usher shared the following:

“When I was asked to partner with SKIMS Mens, I was so humbled. Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense. Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS supporting the release of my new album, COMING HOME..”

Check out the latest SKIMS menswear campaign featuring Usher below.

PHOTO CREDIT: SKIMS/Donna Trope

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