We can always count on Benito.
Bad Bunny and Calvin Klein—a match made in style heaven. The global phenomenon peels back the layers in the fashion house’s latest campaign, introducing its refreshed “Icon Cotton Stretch” underwear collection. Captured through the masterful lens of Mario Sorrenti, the Spring 2025 campaign debuted today online, with a rollout of exclusive content across social media and high-profile outdoor placements set to follow.
Adding another personal touch, Bad Bunny lends his track “EoO” to the campaign’s soundtrack, seamlessly blending his signature rhythm with Calvin Klein’s timeless aesthetic.
Take a look at the images below. Cold towels are available upon request.
PHOTO CREDIT: Courtesy of Calvin Klein
