Coca-Cola Relaunch The Iconic ‘Share a Coke’ Campaign

The concept of ‘Share a Coke’ has always been marketed as a simple way of connecting people through the magic of sharing, with the new re-imagined launch designed to connect Gen-Z through a digital interactive experience, in hopes of encouraging more personal interactions to create memories. We’ve seen Coca-Cola implement numerous new-tech strategies into their marketing campaigns over the years, with Gen-Z being the targeted demo’ of this relaunch, consumers can expect techy fun features, such as the ‘Share a Coke’ digital experience where personalised bottles can be purchased through a digital customisation feature, as well as the ‘Memory Maker’ for creating personalised content and memes.

We spoke exclusively with Islam Eldessouky, and were keen to know how after a decade since the initial launch, how he felt Gen-Z would receive the campaign:

“This is a generation that expands on things, you give them tools and they just redefine and play with them…this generation communicates in so many ways, give them the tools and see how it grows. Creativity has been super democratised but I think Gen-Z will take it and expand it in beautiful ways”

– Islam Eldessouky

The ‘Share A Coke’ platform is launching in 120 countries with bottles already available in Africa, and bundles launching in McDonald’s branches for the first time in selected locations. Find out when you can join in on the fun by following Coca-Cola’s platforms for official release dates in May and be sure to #ShareACoke with family, friends and on your social media platforms.