Jonathan Anderson’s first Dior collections land at Selfridges.
Dior is set to open a pop-up at the heart of Selfridges on Oxford Street, marking the arrival of Jonathan Anderson’s first collections for the House. Situated within the historic London department store, the space offers an immersive introduction to Dior’s new creative chapter.
Inside, visitors will find a curated selection of Dior’s latest creations, including reworked versions of the Lady Dior, Dior Book Totes embroidered with classic literary covers, the new Dior Bow bag, and updated Dior Normandie and Dior Roadie styles, alongside Dior Archie loafers and ready-to-wear. Within, menswear and womenswear sit side by side, reflecting a shared, refreshed vision of the House.
The experience, too, extends beyond fashion. A personalisation service allows guests to add initials to bookmarks and notebooks, while an interactive game invites visitors to select one of Dior’s iconic grey boxes, some concealing golden tickets that unlock exclusive gifts.
Will you be attending Dior’s pop up? Take a look at some shots of the place below.
PHOTO CREDIT: DIOR | KRISTEN PELOU
