Featuring Tyson Beckford, Julez Smith and more.
Stepping into a new season, UGG has revealed its “Born to Feel” campaign, built around the idea that comfort can be the starting point for confidence, self-expression and connection. Rooted in the brand’s California heritage but looking far beyond the West Coast, the campaign stars model Tyson Beckford, Julez Smith, Emily Ratajkowski, Adwoa Aboah, PinkPantheress and Rowan Blanchard, who each bring their own take on the brand’s reworked silhouettes for the months ahead.
The offering features familiar silhouettes but now with a sharper, more fashion-focused update, including the Birch Boot II, returning in Chestnut, Dusted Cocoa and Black with water-resistant suede, waterproof nubuck and a sheepskin interior, while the Birch Hiker takes inspiration from the original Birch Collection from 1999. Completing the Fall 2026 lineup is the Classic Distort Boot, now reworked with the brand’s signature suede and sheepskin as well as an asymmetrical opening, rough-edged triple-layer sole and chunky heel logo. Basically, the UGG formula is still very much there, just with a little more attitude this time around.
You can shop the full range now via the UGG website, brick-and-mortar stores, and select retailers.
PHOTO CREDIT: Courtesy from UGG
