A Closer Look at Arias New York

All about Arias New York.

Founded in 2017, Arias New York was created by founder Nina Arias’ desire to make what she describes as “approachable, artistic’ fashion”. Having studied at university in London in 2012 before going on to work at Burberry, Nina wanted to create a brand that was simple yet timeless. She describes the brand’s DNA as “artistry from a fashion lens”, drawing inspiration from mid-career female designers she has met throughout her journey in the fashion industry.

For Spring/Summer 2027, Arias collaborated with Anna Kuhns, guided by the works of fellow designers Claudia Weiser and Marian Bosky. The collection features a shift towards muted and pastel tones, switching away from the darker colours often found in the brand’s previous work. The goal here was to make a lighter, more feminine feel throughout, with Nina highlighting the sequin pieces and floral shirt as standout designs. The latter was first sketched before being rendered in 3D and sent into production.

Having been partnered with Rent the Runway since 2022, Arias has also found a market for a range of occasions, from weddings, to office wear, though recently, Nina has opted to streamline the brand, going from four releases to two per year, opting to grow with her store partners, taking care of VIP clients and engaging in more press releases for the brand.

The brand is no stranger to dressing a famous face, with the likes of Priyanka Chopra, Olivia Munn, Jennifer Lopez and Regina King all wearing Arias for various events. Nina’s message to all those who aspire to pursue a career in fashion is that they should “follow their vision”, stick to their ideas and not get swayed and knowing when feedback is required, saying that, “you don’t have to take feedback just because they’re successful.”