Tommy Hilfiger Brings Its Modern Prep DNA to the Holiday Season

Tommy Hilfiger has unveiled its star-studded campaign for the holidays, bringing together a global family of cultural icons, athletes and creative voices to celebrate the season in their own way. Fronted by the likes of Travis Kelce, JISOO, Arón Piper, Quen Blackwell and Liverpool FC players Florian Wirtz, Dominik Szoboszlai and Jérémy Jacquet, Tommy Hilfiger has unveiled its star-studded campaign for the holidays, bringing together a global family of cultural icons, athletes and creative voices to celebrate the season through the lens of modern prep. Featuring Travis Kelce, JISOO, Arón Piper, Quen Blackwell, Florian Wirtz, Dominik Szoboszlai and Jérémy Jacquet, the Winter 2026 campaign puts the spotlight on the people shaping contemporary culture, while introducing a wardrobe of timeless staples reimagined for the festive season.

At the heart of the collection are elevated everyday essentials, from signature cable-knit sweaters and soft lambswool layers to striped tops, polo knits and the wool chore jacket, a standout outerwear piece for colder days. Classic denim and considered layering complete the looks, bringing a fresh attitude to the brand’s unmistakable American prep aesthetic. Balancing heritage silhouettes with rich textures, seasonal colours and an effortless approach to dressing, Tommy Hilfiger offers a new take on holiday style, built around the pieces worth wearing well beyond the season. Winter 2026 campaign offers a more personal take on festive traditions, exploring the little rituals, unexpected quirks and family moments that make the holidays what they are.