A first glimpse.
Gentle Monster is taking its fascination with the unexpected into a new dimension, unveiling the first teaser for its upcoming Intelligent Eyewear campaign, starring Joaquin Phoenix and directed by Jonathan Glazer. And, as you might expect from this pairing, things get pretty surreal. Set inside an unfamiliar hotel where reality seems to be coming apart at the seams, the cinematic teaser follows a salesman caught in a series of bizarre encounters with mysterious characters and inexplicable events. As the lines between dreams and reality begin to blur, intelligent eyewear becomes his unexpected tool for navigating this strange new world, opening up possibilities for communication beyond the familiar.
Bringing together Glazer’s signature unsettling visual language, dark humour and unpredictable storytelling with Phoenix’s quietly compelling performance, the campaign places technology at the centre of a narrative that feels closer to science fiction than a traditional product launch. Rather than simply presenting another piece of wearable tech, Gentle Monster explores how intelligent eyewear could reshape the way we interact with our surroundings and connect with others. The full film is set to arrive later this month, while pre-orders for the Intelligent Eyewear collection open November 12, followed by a New York public preview running from 13 to 23 November.
