Hood By Air releases official Empire merchandise.
As Empire continues to reign with its second season, it seems the show is having an influence on everyone. Shayne Oliver of Hood By Air is a huge fan of Fox’s hit television series, Empire, particularly it’s leading lady, Taraji P. Henson and her portrayal of Cookie Lyon. “Everyone I know was inspired by that show,” Oliver says. “Cookie’s a boss, doesn’t take shit, doesn’t comply with any sort of male rules.” Oliver even solicited Henson to lend her voice to HBA’s February show, which highlighted numerous pieces that Taraji’s character would be comfortable donning.
Empire has even commissioned Shayne and his Hood By Air imprint to produce the first official merchandise for the show. The collection is set to be released tomorrow and include tees, hoodies, crewnecks, shorts and multiple over-sized pieces featuring the faces of the Lyon family and newspaper print featuring Empire specific headlines. Novelty items such as a champagne flute and a pillow mimicking the one that Cookie used to try to suffocate her ex, Lucious, has also been produced.
Visit Hood By Air tomorrow to shop the capsule.
Winter Warmers
Creative Direction and Styling: Samantha Ria // @SamanthaRia
Photographer: Dylan Myers // @DylansCortex
Fashion Assistant: Rhys Marcus Jay // @rhysmarcusjay
Fashion Assistant: Trey Rodriguez // @treyrrodriguez
Model: Tyler Wright @AMCK Models // @_tywright
Clothing credits: Hat – Hero’s Heroin, Coat, Roll Neck and Jeans – All Boohoo Man, Scarf – French Connection, Trainers – Vans
Clothing credits: Coat – Native Youth, Jumper – Bellfield, Trouser – BB3 Police, Trainers – Vans
Clothing credits: Coat, Roll Neck Jumper, Sweater and Joggers – French Connection, Trainers – Vans
Clothing credits: Beanie – French Connection, Coat – Native Youth, Denim Jacket and Jeans – Cheap Monday, Roll Neck – Boohoo Man, Trainers – Vans
Clothing credits: Coat, Cardigan, Jeans – All Replay, Trainers – Vans, Cap – Nike
Winter Warmers
Creative Direction and Styling: Samantha Ria // @SamanthaRia
Photographer: Dylan Myers // @DylansCortex
Fashion Assistant: Rhys Marcus Jay // @rhysmarcusjay
Fashion Assistant: Trey Rodriguez // @treyrrodriguez
Model: Tyler Wright @AMCK Models // @_tywright
Clothing credits: Hat – Hero’s Heroine, Coat, Roll Neck and Jeans – All Boohoo Man, Scarf – French Connection, Trainers – Vans
Clothing credits: Coat – Native Youth, Jumper – Bellfield, Trouser – 883 Police, Trainers – Vans
Clothing credits: Coat, Roll Neck Jumper, Sweater and Joggers – French Connection, Trainers – Vans
Clothing credits: Beanie – French Connection, Coat – Native Youth, Denim Jacket and Jeans – Cheap Monday, Roll Neck – Boohoo Man, Trainers – Vans
Clothing credits: Coat, Cardigan, Jeans – All Replay, Trainers – Vans, Cap – Nike
Winter Warmers
Creative Direction and Styling: Samantha Ria // @SamanthaRia
Photographer: Dylan Myers // @DylansCortex
Fashion Assistant: Rhys Marcus Jay // @rhysmarcusjay
Fashion Assistant: Trey Rodriguez // @treyrrodriguez
Model: Tyler Wright @AMCK Models // @_tywright
Clothing credits: Hat – Hero’s Heroin, Coat, Roll Neck and Jeans – All Boohoo Man, Scarf – French Connection, Trainers – Vans
Clothing credits: Coat – Native Youth, Jumper – Bellfield, Trouser – BB3 Police, Trainers – Vans
Clothing credits: Coat, Roll Neck Jumper, Sweater and Joggers – French Connection, Trainers – Vans
Clothing credits: Beanie – French Connection, Coat – Native Youth, Denim Jacket and Jeans – Cheap Monday, Roll Neck – Boohoo Man, Trainers – Vans
Clothing credits: Coat, Cardigan, Jeans – All Replay, Trainers – Vans, Cap – Nike
Hood By Air releases official Empire merchandise.
As Empire continues to reign with its second season, it seems the show is having an influence on everyone. Shayne Oliver of Hood By Air is a huge fan of Fox’s hit television series, Empire, particularly it’s leading lady, Taraji P. Henson and her portrayal of Cookie Lyon. “Everyone I know was inspired by that show,” Oliver says. “Cookie’s a boss, doesn’t take shit, doesn’t comply with any sort of male rules.” Oliver even solicited Henson to lend her voice to HBA’s February show, which highlighted numerous pieces that Taraji’s character would be comfortable donning.
Empire has even commissioned Shayne and his Hood By Air imprint to produce the first official merchandise for the show. The collection is set to be released tomorrow and include tees, hoodies, crewnecks, shorts and multiple over-sized pieces featuring the faces of the Lyon family and newspaper print featuring Empire specific headlines. Novelty items such as a champagne flute and a pillow mimicking the one that Cookie used to try to suffocate her ex, Lucious, has also been produced.
Visit Hood By Air tomorrow to shop the capsule.
Japanese brand unveils its Spring/Summer 2016 menswear collection.
Known for its classic designs and meticulous approach to quality of materials, TOMORROWLAND does not make this collection an exception. However, the element of fun definitely runs through the range, making it even more contemporary and special. The timeless silhouettes of clean-cut shirts and polos, as well as cropped trousers and statement coats, act as a perfect background to experiment with colours and fabrics. Paper denim suits and cut-and-sew T-shirts are the perfect examples of this marriage of tradition and modernity. The refreshing palette of mint green, sky blue, khaki, beige and pops of red cannot be more perfect for the warmer spring/summer season. Made almost entirely in Japan, the collection is available at Barneys New York, MR PORTER, Matches Fashion, Liberty and SSENSE. The newly opened TOMORROWLAND flagship store at 476 Broome Street, New York will also stock the range.
