New Sound, New Album, New Label
“By God’s grace it will happen. I don’t know how but it will happen…”
Bursting into the scene with his breakout hit single “Sade” Adekunle Gold is the Nigerian singer, songwriter who quickly become a household name after covering One Direction’s “Story Of My Life.” A fully-fledged creative, Adekunle Gold is a sculptor, painter and graphic designer; Gold started his career in the church choir before going on to write his first song at the age of 15. Ten years later, the highlife singer is reaping the rewards of his success with countless hits and awards. PAUSE caught up with Adekunle Gold, read what went down below:
Welcome Adekunle! It’s fair to say you’ve had an incredible 2019. You started off by getting married and followed up with tons of releases: Promise, Before You Wake Up, Kelegbe Megbe, By You, Tranquilizer, Live My Life and of course, Young Love. What was the highlight of last year for you?
My highlight for 2019 were playing the big festivals in Europe. Seeing a lot of people dancing whom most probably have not heard my music before. It was great joy to watch. The experience was also wonderful.
I love that you took it there because obviously, the AG Summer Tour was epic. You’ve already mentioned Longitude Festival in Dublin but you also did Lovebox Festival, Latitude Festival, Afronation, along with dates in New York, Washington DC and Toronto. What country shows you the most love?
Of course, my home – Naija [Nigeria] but honestly, I think it’s between, I don’t even know who’s the strongest, London has been amazing to me. I’ve done two shows in London and they‘ve always sold out. I think it’s between London and Naija. I mean, UK and Naija. Because I can’t explain it, the love that London shows me is real. I’ve played in other places like Manchester, I’ve played in Birmingham, and it’s been straight vibes. You know? It’s a tough competition.
The fashion statements in the Kelegbe Megbe music video were crazy. There was bold print, bright colours…all kinds of Ankara. Is that the motive you’re trying to push? Should we be buying from more African designers? Should we be representing the culture?
That’s what I’ve always done, you know. For the longest time, if you remember, I used to wear Adire. I wear Adire a lot. I’ve always been about buying African because if we don’t do these things, who will do it for us? My problem is we see here and keep buying things from another place, right! Expensive brands that people don’t necessarily buy where they’re made from but we consume it the most in Africa, and then we neglect, the fact that we have our own as well. But let an international celebrity from Hollywood, for example, jump on something that’s our own! The way they will take it and cherish it, it will now become very cool, and that’s when we now start to follow it, when we’ve always had it. Like, it’s always been cool to wear Ankara. It’s always been cool to wear Adire. It’s always been cool to buy African stuff, right. Let’s not wait ‘til we get the validation from outside, that’s so sh*t. It’s about time, we should patronise our own selves. Let’s do this thing for us. Let’s put our own products on the map. Let people see it and be like ‘yes, this is cool.’ This is our vibe; that’s what I was even saying in Kelegbe Megbe. “Money cannot buy charisma”. I don’t care if you buy Gucci from now until tomorrow, it will not give you swag! You know what I mean? It’s owned. It doesn’t come over night, you just own that thing, and Africans, we have it. So, you know, let’s patronise each other more. Let’s buy African stuff. Let’s grow and encourage our talents. I have Rogue, that styles me. Kemakolam. Orange Culture. There’s a lot of them, and these people are not necessarily big budget designers, but they have a niche and they’re really good.
See, I love that. One of the many things I love about you is that not only do you support local designers but you’re not afraid to push your fashion to the edge. So, one of the things that we’ve seen over the last few music videos is heavy accessories, edgy fit…You’re really showing Africa men that you don’t have to be boring with your fashion.
So, we’ve spoken about Kelgbe Megbe so much, let’s wrap up by telling our readers about your new project, Afro Pop. I personally love the songs that I heard at the exclusive listening party. It was so much fun to see your fans voting for the favourite tracks to be included on the EP. Did their responses surprise you, and is the EP ready?
Funny enough it was not a listening party, it was actually a First Listen. I wanted my fans to be a part of the song selection for the upcoming project ‘Afro Pop’ and to be honest it felt good that my fans picked all the songs lol.
We can’t wait! Before you go, what else can we expect for the rest of the year?
More Great Music, More Videos, More Fun From AG Baby, Tours and exciting Collaborations.
If we want to look out for those announcements, where can we find you online?
@adekunlegold on every platform: Twitter, Instagram, Snapchat. And then my website, www.adekunlegold.com. Also, I send exclusive gist to people if you follow me [on my website], you’ll receive emails from me. You’ll know that you only get gist first so if you want to receive exclusive gist from me, about me, about my life and stuff, just visit my www.adekunlegold.com/join. That’s how to get exclusive information from me, authentic ones!
I love that, thank you so much Adekunle! It’s been a pleasure having you on Pause Magazine. Any last words for our readers?
I just want to say thank you for supporting me. [This] year is going to be amazing for all of us – thank you!