'The Big D Drop.'
After their headline-grabbing Fall/Winter 2023 show in Milan which saw Diesel and Durex come together for a mountain of 200,000 condoms setting the scene of the Glenn Martens led runway show, the duo are back again with their own collaborative effort, debuting a joint capsule collection.
Continuing their ongoing renaissance under the guiding light of Glenn Martens, Diesel have continued to keep the fashion community guessing as they take a playful approach to their latest creative endeavour, linking up with condom company Durex for some new everyday essentials (with a twist). Bringing forward double the pleasure, the Diesel x Durex capsule looks to capture both brands’ dedication to upholding democracy, choice and sex positivity, channeling a sense of “Sucsexful Living”, putting a spin on Diesel’s iconic brand mantra. Being Durex’s first foray into the fashion world, the capsule includes a simply co-branded t-shirt, hoodie, baseball cap as well as a pair of denim jeans, with some standouts including a grey mélange t-shirt adorned with a co-designed logo that combines the iconic Diesel big D and Durex logos on the chest and the phrase “For Sucsexful Living” across the back shoulders, whilst a pair of light blue wash 5-pocket straight leg jeans in red printed “For Sucsexful Living” down the leg and the combined logo on the back pocket also prove to be a central highlight. Looking to promote safe sex even further, 300,000 more Diesel x Durex co-branded condom boxes will be given away for free at Diesel stores around the world.
The Diesel x Durex capsule collection will be available via the Diesel website on April 28th.
Check out campaign imagery below.
PHOTO CREDIT: Diesel
