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Diesel & Durex Join Forces to Celebrate Democracy, Choice & Sex Positivity with New Capsule Collection

By April 25, 2023Fashion News

'The Big D Drop.'

After their headline-grabbing Fall/Winter 2023 show in Milan which saw Diesel and Durex come together for a mountain of 200,000 condoms setting the scene of the Glenn Martens led runway show, the duo are back again with their own collaborative effort, debuting a joint capsule collection.

Continuing their ongoing renaissance under the guiding light of Glenn Martens, Diesel have continued to keep the fashion community guessing as they take a playful approach to their latest creative endeavour, linking up with condom company Durex for some new everyday essentials (with a twist). Bringing forward double the pleasure, the Diesel x Durex capsule looks to capture both brands’ dedication to upholding democracy, choice and sex positivity, channeling a sense of “Sucsexful Living”, putting a spin on Diesel’s iconic brand mantra. Being Durex’s first foray into the fashion world, the capsule includes a simply co-branded t-shirt, hoodie, baseball cap as well as a pair of denim jeans, with some standouts including a grey mélange t-shirt adorned with a co-designed logo that combines the iconic Diesel big D and Durex logos on the chest and the phrase “For Sucsexful Living” across the back shoulders, whilst a pair of light blue wash 5-pocket straight leg jeans in red printed “For Sucsexful Living” down the leg and the combined logo on the back pocket also prove to be a central highlight. Looking to promote safe sex even further, 300,000 more Diesel x Durex co-branded condom boxes will be given away for free at Diesel stores around the world.

The Diesel x Durex capsule collection will be available via the Diesel website on April 28th.

Check out campaign imagery below.

PHOTO CREDIT: Diesel

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