Alternative Elegance.
BED j.w. FORD have released their concept film, coinciding with its Fall/Winter 2025 collection.
Weaving soliloquy and dialogue, the film follows a man as he makes his journey from home to Atelier in Tokyo. Two internal voices reign supreme through the candid thoughts of a designer and their responding echo.
The intricate sequence mirrors the brand’s collection, which approaches tailoring and street garments with relaxed silhouettes. Check out the concept film and collection below.
PHOTO CREDIT: BED j.w. FORD