Reinterpreting the Ami de Coeur Line.
With Valentine’s Day around the corner, you cannot escape the entire celebratory ritual from brands: from exclusive capsules, collaborations, and activations, it is almost impossible to pick a gift for your loved ones (and yes, you don’t need to be taken to celebrate).
Even if it’s an excuse to spend money on yourself, Ami has reinterpreted their iconic and signature line to celebrate love in all its shapes. Designed by Alexandre Mattiussi, this curated selection features off-white wool and cotton staples—ranging from cardigans to hoodies—each punctuated by the vibrant red Ami de Coeur symbol. More than just a seasonal motif, this emblem is Mattiussi’s personal childhood signature, lending a sense of genuine authenticity to the collection and making it the ideal gift for this celebration.
The full capsule is available now at Ami Paris boutiques and online at amiparis.com.
PHOTO CREDIT: Ami
