A core collection built for the people who wear it.
Willy Chavarria expands his universe with the launch of “BIG WILLY”, a new evergreen collection infused with energy, humour and unmistakable attitude. Designed to deliver premium staples to a wider audience, the line stays true to Chavarria’s values while broadening access to his world.
First unveiled during a cinematic runway show in Paris, BIG WILLY made a theatrical debut. A cast of cultural figures including Foos Gone Wild (aka Lil Mr. E), Ricky Alvarez and Chino Salazar rode in on custom lowrider bikes to original music performed live, while an animated backdrop introduced BIG WILLY as a fully realised universe.
The collection reimagines wardrobe essentials through Chavarria’s lens, comprised of khaki and black chinos, matching workwear shirts, bomber jackets and Sutton coach jackets, each stamped with the bold new BIG WILLY logo. Playful, subversive details – from magnetic security tags that double as pendants to removable sale labels – nod to familiar tropes of class, value and access.
Now available in limited quantities, BIG WILLY is exclusively stocked on the Willy Chavarria website.
PHOTO CREDIT: Willy Chavarria
