Gucci Escapes to Monte Carlo for Summer 2026

Gucci has unveiled the first chapter of its new seasonal campaign, Gucci Monte Carlo, a cinematic ode to summer set against the glamour and allure of Monaco.

Captured through a series of sun-drenched moments across poolsides, yachts and open water, the campaign embraces the spontaneity and freedom of summer travel. Rather than focusing on a fixed destination, the imagery explores a feeling of movement and possibility, with characters caught between departure and arrival, leisure and adventure.

The campaign stars a diverse cast including Tian Xi Wei, Amelia Gray, Anok Yai, Elisabetta Dessy, Emma Koch, Kayako Higuchi, Felix Friedman, Ibrahima Kane and Samuel Watson. Framed by Monte Carlo’s enduring association with luxury, fashion and escapism, the campaign sets the tone for a season defined by optimism, spontaneity and the promise of what comes next.

PHOTO CREDIT: Gucci