Nike ACG & Mental Athletic Unveil An Exclusive Exhibition

Paris Fashion Week had major activations, from brands unveiling exclusive pop-ups, cafés and art exhibitions, they had it all. Just like Nike ACG and Mental Athletic, unveiling PSYCHO NATURAL, a film and print exhibition held at AVOIR’s studio space in Paris to mark the launch of Issue #5’s limited-edition cover.

Envisioned as a living ecosystem, the installation merges nature, fungi and early internet imagery into a speculative sci-fi world that literally evolves day by day with actual fungal growths inhabit the space, changing its appearance with every passing hour. At the center sits a video essay developed by both brands, tracing the threshold between the real and the digital in a language that is atmospheric, alongside an exclusive merch drop, mycology-inspired drinks and the limited-edition Psycho Natural cover took over the city.

Take a look at the exhibition below.

PHOTO CREDIT: Courtesy of Nike ACG and Mental Athletic