With a cultural focus on promoting fresh artwork and creative design, UK-based street wear label SCRT yesterday launched their pop up store in Shoreditch. Located at the arty hub that is BOXPARK, this fresh brand will be there for six weeks running from September 5th.
Intent on meeting the current UK demand for edgy street wear, this bold brand utilise expressive artwork with wearable designs to deliver must have fashion. With many designs influenced by tattoo artwork and street art, each piece becomes instantly accessible to a wide range of urban consumers. Working within the timeless monochrome palette of black and white. This affordable approach to effortless style, appears with sweatshirts and tee shirts at the core of its current offering. Whilst beanies, stickers and a rather slick backpack provide a welcome element of accessorising to this already refined look.
Notable pieces currently available include the Stag white tee and the Skeleton Key sweater. With a mention of the Navy Cord shirt also not to be overlooked.
The launch of the pop up itself was hugely successful, with a great turnout from some of the capitals trendiest urbanites. The pop up continued to thrive throughout the evening suggesting only good things are in-store for this alternative brand.
Words by Matthew Ward