It’s time to get excited. Puma has released their new SS14 Lookbook, and it truly has a fun summer feel.
Colour and print are mixed together in a bold blend that is unique and forward thinking. Puma‘s new Tropicalia collection features an array of footwear and clothing with beautiful tropical prints and colours that are perfect for the coming summer. With a light and easy style, the collection has a casual and laid back feel to it.
Another set of apparel featured in the Puma Lookbook takes its inspiration from Brazil. A wide range of different coloured trainers show the diversity of the Puma brand, and the fantastic windbreaker in green, blue and yellow show Puma‘s brilliant play with blending colour, and their attention to good quality workmanship.
Puma‘s new Trinomic trainer colourways are standout items in the new SS14 Lookbook. Bright reds and blues give the footwear an eye catching pop. Their 80’s inspired windbreakers and jackets are also examples of the great way in which the brand blends colours and prints together.
The Lookbook is a feast for the eyes, with many pieces that are contemporary and creative. This is definitely going to be a good year for Puma.
Words: Akeil Onwukwe-adamson