Sportswear brand PUMA join forces with ALIFE for SS15.
While ALIFE brings the edginess that resides in Lower Eastside to the forefront of the collection; PUMA brings the creativity to create an eye-catching Spring/Summer collaboration.
Coming together on numerous pieces to make up the collection, such as accessories, apparel and footwear, the collection embodies the histories behind both brands. The culture, the attitude, and the landmarks of downtown New York are captivated in each piece. Colours, patterns and prints has been inspired by things, such as the illuminous green sweaters that reminds us of the stores fish tank.
Look out for the collection at premium global retailers on February 14th
