Reebok presents the Ventilator, a short fashion film featuring Kendrick Lamar entitled “Be Ventilated, ” which aims for every individual to move into their own direction and be bold. As Reeboks highlights their new iconic sneaker which comes in bold neon colours, Kendrick Lamar uses is powerful lyrics in collaboration with Reebok which brings together an eye-catching film.
“Placing Reebok’s Ventilator Day Glo at the heart of a style revolution led by Kendrick, the film’s message has one solitary objective… to “Let it Flow.” A kaleidoscope of culture is represented through the streets of LA, as the masses stand up to the stale, expected and typical fashion norms that are currently in society.”
Watch the film above.
