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G-SHOCK opens flagship store in London

By July 20, 2017Fashion News




Guess who’s back (back, back).

Two decades ago, 56a Carnaby Street was a vibrant space rented out to Casio’s G-SHOCK line. Its opening marked a prosperous 10 years, a decade where Casio’s popular line of watches held tenure over celebrity accessorizing. From Rihanna and Kanye to Bieber and Eminem, G-SHOCK held it down in London, its fame skyrocketed forward throughout the 2000s.

But 12 years after its grand opening, G-SHOCK Carnaby Street location closed, a compromise Casio made in order to open two other London stores.

Now, the brand is making a big return, heading right back to the address where it first opened  in a new two-story flagship shop designed and built by Double Retail.

In a statement, G-SHOCK said the new shop “will pay homage to a long standing and poignant relationship. London served as a tough, bold and ambitious backdrop to launch the first ever store, a description true of G-SHOCK’s world famous philosophy and a perfect place for the story to begin.”

 

Take a look inside the store’s new flagship location, a palace of concrete wall panels, futuristic steel surfaces and ascetic slate floors.