Putting Sustainable Ideas to Practice.
Bringing to light a collaborative effort between eight European brands, fashion giant Zalando recently debuted their “‘Small steps. Big impact.” campaign to present their latest eco-conscious capsule collection.
Chosen based on their values around sustainability, Mother of Pearl, Closed, Holzweiler, House of Dagmar, Designer’s Remix, Mykke Hofmann, Henrik Vibskov and Progetto Quid came together to form an offering with traditional dressing in mind. The resulting 116-price drop serves up a slew of elevated essentials forming a strong base for a lasting wardrobe. Speaking on the release, Kate Heiny, Director Sustainability at Zalando commented;
“In the past few years, we have come a long way in providing greater transparency to identify more sustainable clothing. We want to make shopping sustainable fashion easy, enjoyable and provide the inspiration and information customers are looking for, all in one place.”
Check out the ‘Small steps. Big impact. by Zalando.’ campaign below and shop your favourites via their website now.
PHOTO CREDIT: @Zalando
