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DJ Snake Signed by Puma as new Mirage Sneakers Ambassador

By February 23, 2021Sneakers

The Mirage Reimagined.

Marking the launch of their latest sneaker franchise, the Mirage, German sportswear giant Puma recently announced musical maven DJ Snake as the global ambassador for the revived and revamped archive drop.

Initially making its debut over half a century ago, the Mirage was originally released as a lightweight track and field shoe before making a second appearance in the nineties as a jogging shoe; now Reimagined with a very EDM friendly trippy colour palette, futuristic detailing and eye-catching materials DJ Snake commented on the news:

“I am a fan of fashion and sneaker culture, being able to join the PUMA family is an exceptional achievement, and I know my closet will have some great new additions, As a sneakerhead I’ve always followed what PUMA releases, featuring some of them in my videos and performances. With this new partnership, I will be supporting the Mirage franchise, bringing a new perspective to one of my favourite silhouettes.”

Check out some shots of the style below and pick up a pair via the Puma website now.

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