Releasing Tomorrow.
The latest in partnered rollouts, German menswear giant BOSS recently unveiled their BOSS x Russell Athletic collaborative offering which sees the duo tackle elevated casuals for your consideration.
Set to drop tomorrow, the offering spans a slew of unisex casuals with comfort and contemporary design at its heart; the accompanying campaign, captured by creative entrepreneur Joshua Kissi, presents a number of key pieces from the release including plush hoodies, relaxed tailored garments, tracksuits and more. Speaking on the news, HUGO BOSS Chief Brand Officer Ingo Wilts commented:
“BOSS has dressed new generations in high comfort and impeccable style, while Russell Athletic has a long heritage in leisure and sportswear, inventing the first sweatshirt on the way. Bringing these two brands together gave us the chance to get really creative, and we’re excited to show this new collaboration.”
Check out some shots of what’s on offer below and shop the release via the BOSS website starting tomorrow.
