Available Now.
As the season’s collaborations continue to roll out in earnest, this time around sees apparel giant Zara team up with Los Angeles designer Rhuigi Villaseñor for the release of a varied release for your perusal.
Best known for his work at American label RHUDE, Villaseñor and the fashion retailer have worked together on a contemporary offering with aims to “empower the wearer to transcend conventional notions of ‘sportswear’, ‘luxury’ and ‘streetwear’.” Comprising a diverse range of pieces not tied down by typical menswear categories, the likes of denim, utilitarian garments, shirts, sportswear, tracksuits and more sit alongside each other – all further complemented by a selection of shoes and accessories. Speaking on the release, Villaseñor commented:
“The successor of athleisure is going to be a style of dressing where all the existing genres are broken down and mixed to shape something much more eclectically individual. This RHU collection is my expression of that – of open-source, democratic sportswear. Redesigning Human Uniform is about evolving towards a new inclusive expression of sportswear that’s inspired by spirit and is accessible to all. And I can’t think of a better company to have partnered with in building this project than Zara.”
Check out some shots from the campaign below and shop the new Rhuigi x Zara RHU collection is available from today, May 16th.
