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Founded in 2004 as a sub-label to the iconic Billionaire Boys Club, ICE CREAM EU has gone above and beyond to become one of the pioneers of ‘high-end streetwear’ through its fusion of skate culture with luxury fashion codes.
This season, with the help of platinum artist and Cactus Jack signee Don Toliver, they have chosen a more collegiate look through pieces like varsity jackets, cardigans and sweater vests featuring oversized chenille patches that feel like a throwback to 90s school uniforms. The preppy looks are contrasted alongside their renowned streetwear-esque pieces such as the running dog printed denim and all-over print zip-up hoodie.
Check out the lookbook below.
PHOTO CREDIT: @BBCICECREAM_EU
