Whose side are you on?
Show your true colours with October’s Very Own and the Drake co-founded label’s new collaborative collection with the National Football League as the pair link up to create an NFL-licensed capsule collection featuring the logos and colours of each NFL team across a range of tees, hoodies and jackets.
Taking advantage of the pair’s star-studded roster and contact lists, the collection drop is accompanied by a social campaign featuring the likes of Lil Wayne representing the Green Bay Packers, Benny the Butcher representing the Buffalo Bills and a host of Canadian NFL players in ode to the collaboration’s North American roots.
Fans can now purchase the collection on NFLShop.com, NFLShop.ca, and via OVO® in-store and online at octobersveryown.com.
PHOTO CREDIT: OCTOBER’S VERY OWN X NFL
