A First for PUMA and Palomo Spain.
In the pursuit of finding inspiration from a foreign subculture, Puma and Palomo landed at retro surf culture from the 60s and 70s, a time when the aquatic sport was the ultimate expression of freedom and liberation. Fittingly shot at the volcanic beaches of Lanzarote, the campaign exudes feelings of summer romance as the models soak the Spanish sun on the beautiful dark sand.
Coloured in laidback pastels of blue, green and pink, the expansive capsule consisting of t-shirts, hoodies, bomber jackets, lightweight cargos and fluid long-sleeve tops features summer-ready prints and illustrations that radiate the vacation mood. Footwear options are just as colourful with the Slipstream sneaker that is offered in mule and non-mule iterations, perfect for any beachside antics the warm weather may lead to. Other accessories include a backpack, reversible bucket hat and crossbody bag – the summer essentials.
Stay tuned for the release date of this collection.
Check out the campaign images below.
PHOTO CREDIT: PUMA / PALOMO SPAIN
