Prada SZN.
Putting forward an ode to traditional fashion, Prada have unveiled their star-studded Spring/Summer 2024 campaign, highlighting the popular creations of Miuccia Prada and Raf Simons.
Championing the standout garments of the SS24′ collection, which debuted back in September during Milan Fashion Week, this latest campaign from Prada sees photographer Willy Vanderperre capture a actors in their natural state, putting forward shots not dissimilar from traditional headshots. Blurring the lines between the personal and the professional, the imagery sees three leading actors in Kelvin Harrison Jr., Harris Dickinson, and Troye Sivan lead the line, making sure to underline themselves as themselves and nothing else.
Check out the campaign imagery for Prada SS24′ below.
PHOTO CREDIT: Willy Vanderperre