A Night of Football, Fashion, and Faultless Vibes.
London’s Peckham neighbourhood is no stranger to eclectic events and vibrant community gatherings, but Foot Locker’s recent take over at the Prince of Peckham pub set a new standard. On one of the hottest days of the year, the city’s influential fashion and football enthusiasts converged to take in the sights of England vs. Slovakia at the European Championships. Although it was a lacklustre performance from the England squad, the same couldn’t be said of this unique event, orchestrated by Foot Locker and adidas, that transformed the local pub into a buzzing hub of style, sport, and socialising.
Placed in the heart of Peckham, the Prince of Peckham pub exudes a warm, inviting charm which set the tone for an evening where fashion and lifestyle met football. Industry tastemakers mingled effortlessly, all showcasing their personal style with a common thread: the adidas Original Samba. The unofficial dress code of the night, the iconic adidas Samba was on full display, in particular Foot Locker’s exclusive blue and white colourway. Understated but chic, with its sleek silhouette and its timeless appeal, the Samba was the shoe of choice for the diverse crowd of fashion enthusiasts, influencers and football aficionados – a true example of the intersection between style and sport. Additionally, those who haven’t being able to get their hands on the fast-selling adidas Sambas were gifted a pair, alongside receiving a Foot Locker x Prince of Peckham adidas goodie bag with branded merchandise to wear in support of the teams.
The evening was one in a series of viewing parties which have been hosted by the brands; this was more than just a watch party but a celebration of shared passions and mutual interests. As England and Slovakia battled it out on the pitch, the Prince of Peckham’s skilled bartenders served a curated selection of cocktails, each inspired by different facets of London culture, adding to an already electric atmosphere. An array of small plates infused with flavour and nods to the Caribbean was also offered to enjoy, while an old-skool garage and R&B DJ played a soundtrack of classics, which kept the energy high before the game, during half-time and after it had finished, leaving everyone feeling nostalgic.
While the match itself was not the spectacle we all expected, you couldn’t tell by the energy in the room. Bringing people together for an experience that captured the best of London’s fashion and football scenes, Foot Locker and adidas reinforced the cultural significance of football as a unifying force.
Check out What Went Down in the images below:
VIDEO CREDIT: @deebounknwn_
