SS25 in full swing.
Isabel Marant has revealed its Spring/Summer 2025 campaign, featuring iconic supermodel Kate Moss and K-pop sensation Seonghwa from Ateez. Shot in Paris by Robin Galiegue and styled by Emmanuelle Alt, the campaign epitomises the brand’s effortless, chic aesthetic.
Kate Moss, a long-time collaborator of the brand, returns to embody the timeless Isabel Marant woman—chic, seductive, and effortlessly stylish. She showcases key pieces from the collection, including a standout leather jacket and the new Altay bag in black leather, alongside the signature Hobo Soft bag, known for its bohemian appeal.
For the first time too, the brand has tapped a K-pop star for its men’s collection, casting Seonghwa as the face of Marant Homme. The partnership follows a memorable meeting between the two in LA, where Seonghwa’s free-spirited style aligned perfectly with the brand’s vision. Known for his influence within the K-pop world, Seonghwa brings a fresh and relaxed energy to the campaign, making him a natural fit for the brand.
Check it out below.
PHOTO CREDIT: Isabel Marant
