Calling All Cat Parents.
Men’s grooming and lifestyle brand Lynx is flipping the script on fragrances with its most unexpected release yet: Lynx with Catnip, the first scent designed to impress both humans and their feline companions. Rooted in a recent study found that 60% of cat owners wouldn’t date someone their cat doesn’t like, with pets now playing gatekeeper in the world of modern romance, in their boldest move yet, Lynx is giving daters an extra tool to earn that crucial four-legged seal of approval.
Teaming up with world-renowned perfumer Jacob Varela, Lynx went all in on the feline appeal by packing the formula with a staggering 50% catnip essential oil — a fragrance first. For the unusual but alluring pairing, Varela tapped into the magic of nepetalactone, the compound found in the plant’s essential oil that triggers euphoric reactions in cats by mimicking feline pheromones. Marking the first time this potent ingredient has been bottled into a wearable fragrance. This scent is meant to not only help you smell great but also increase your chances of getting that elusive feline-approved first date.
This is no ordinary fragrance. A world-first in men’s grooming, this clever, tongue-in-cheek approach to modern grooming — and one that taps into a very real cultural shift where pets now hold power over our social and romantic lives. Speaking on the collaboration Varela explains. “I wanted to go big; this isn’t just a novelty — it’s a sophisticated scent with an amber-woody base that humans genuinely enjoy, and cats can’t resist.”
Creating a clever crossover between grooming, dating, and the growing cultural influence of pets in our daily lives, Lynx with Catnip is equal parts fun, functional, and a fashionably forward-thinking approach to fragrance. Lynx with Catnip is a limited-edition release, and it won’t be hitting shelves. If you’re keen to get your hands on a bottle, head to www.lynxwithcatnip.com.
PHOTO CREDIT: LYNX
