Exploring the Beauty in the Ordinary.
Valentino’s new Fall 2025 campaign, helmed by Alessandro Michele, invites a moment of quiet contemplation. Titled “The Poetics of Everyday,” the campaign shifts its focus from opulent settings to the subtle beaut found within ordinary life, urging a slower, more attentive way of seeing.
Michele’s vision for Valentino Fall 2025 offers a refreshing pause. The campaign, lensed by the acclaimed photographer Glen Luchford, unfolds like a series of cinematic snapshots of seemingly mundane moments. Forget the sweeping marble staircases and baroque gardens; instead, the collection is showcased against the backdrop of everyday scenes – a glimpse inside a modest ice cream parlour, a bustling yet unexceptional street, the quiet ritual of a morning.
Lace dresses, animal-print capes, delicate floral embroidery, and flowing layers take centre stage with a deliberate lack of pomp, present in the campaign. There is a distinct focus on the harmony of volume, texture, and pattern of the clothes giving them an intimate feel.
Check out the images below.
PHOTO CREDIT: Valentino
