RAINS rolls out a tribute to urban movement.
RAINS hits the streets this June with “Bike” — a community-driven cycling initiative spanning London, Paris, and Copenhagen.
Rooted in the brand’s beginnings with urban cycling, Bike reconnects with RAINS’ original vision: gear made for design-conscious riders navigating city life. Leading each ride is BMX rider and videographer Augie, the face of the campaign and a symbol of the restless curiosity RAINS celebrates.
Riders will join Augie on curated routes through each city, beginning and ending at RAINS stores. Designed in collaboration with rider-led label Collective Bike, renowned for supporting emerging talent, the routes highlight landmark spots that define each urban landscape.
Participants will ride custom RAINS Bikes in chrome, black, and green, BMX-meets-city hybrids that embody the brand’s signature balance of utility and style. Designed in-house and created exclusively for the event, the bikes are a one-of-a-kind addition to the Bike experience.
PHOTO CREDIT: RAINS
