Making history.
Oakley has entered a new chapter, becoming an official apparel sponsor for the first time in its history. The brand now outfits the national freestyle snowboard teams of Canada and Finland, while also supplying competition gear for New Zealand Freestyle Ski athletes.
Built for Halfpipe, Slopestyle and Big Air, Oakley’s snow apparel combines technical precision, freedom of movement and modern design, drawing on decades of experience in extreme conditions.
Canada’s kit blends performance with national identity through bold graphics and reworked heritage motifs, while Finland’s Aura collection delivers high-performance outerwear and accessories defined by motion-led detailing and functional construction. New Zealand’s Freestyle Ski gear rounds out the partnership with streamlined silhouettes and graphic clarity designed for confidence at speed.
Together, the collections underline Oakley’s commitment to innovation, performance and redefining snow sport on the world stage. Take a look below and let us know your thoughts.
PHOTO CREDIT: Courtesy of Oakley
