Williams' new chapter at Oakley.
Oakley has announced that Matthew M. Williams as Creative Director of Apparel, Footwear, and Accessories (AFA). Under Williams’ direction, Oakley plans to present both lifestyle and performance-driven collections. Formerly at Givenchy and his own name-sake brand, he will work closely with Oakley’s Chief Visionary Officer, Travis Scott in an attempt to elevate the brand.
Williams’ shares his excitement in working with Travis Scott. “Oakley has such a rich heritage, with history rooted in both performance sports and global culture. I am honored to join the company and look forward to working together with Travis and all Oakley teams to guide the brand into a new era.”
Oakley’s next chapter will be unveiled with Williams at the helm of it all. We are looking forward to it. What are your thoughts on this appointment?
