PUMA Opens a Café-themed Pop-Up for Paris Fashion Week

Located in the heart of Le Marais, PUMA opened up the PUMA Café pop-up during Paris Fashion Week. Dedicated to the brand’s iconic silhouettes – the Speedcat and the Suede – the immersive space allows visitors to experience the shoes and their distinct histories in person. The café includes a full menu of light snacks and beverages that are ideal for the European heatwave.

Serving as a destination where fashion, culture, and community come together, curated live listening sessions will be held. Timothée Joly will host on the 26th of June at 16:00 to 18:00. On the 27th, KofiBæ will DJ from 13:00 to 15:00.

The activation follows on from other PUMA Paris Fashion Week events such as the Suede House back in January, which builds on the brand’s dialogue with music and culture.

PUMA’s Café is located at 10 Bd des Filles du Calvaire, 75001, Paris. It is open from 9am to 6pm from the 24th of June until the 28th of June.

PHOTO CREDIT: Courtesy of Puma.