From a promoter to a music artist
Mr. Eazi, your local African artist who locates from Lagos, Accra, and London. He discusses what really pushes African music to the mainstream, the true meaning behind his track Leg Over and how he went from a business entrepreneur to a music artist, but still uses his entrepreneurial skills towards his music.
What thrills you as an entrepreneurial music artist?
It might surprise you that, what thrills me the most is not the stage performance, but how I can create something and see it come into profit. How I can have an idea for a song or a show and watch it happen, that’s the entrepreneur in me. Sometimes for entrepreneurs, we are not really motivated by the amount of money made but we are motivated by the prospect of making the profit and creating something and it is the same thing. I am motivated by the prospect of creating a song, music videos, a concept, and an idea. Once I’ve seen it happen, I’m onto the next one, I’m thinking of something bigger which can challenge me and push me. Just like now, I’m obsessed: I’ve done it in Nigeria, I’ve done it in Ghana, I’ve done a lot of work in Africa, I want to spread this globally because it will push me to the next one. It is about the money but it’s not the money, and that’s why that I’ve not been signed. If I was 100% about raising money, I would have taken a record deal.