An ode to the brands rebirth.
AG reveals their new autumn/winter 2018 with a campaign shot on an undisturbed and fire-damaged farm out in Lancaster, Califonia.
Set amongst the hills, this new collection features luxury denim in blue and beige washes, tonal hued shearling jackets and natural coloured t-shirts. The backdrop of burnt structures for the campaigns lookbook pays tribute to the AG’s mission to refine its production process and be as progressive as possible. The luxury denim brand also blends fabric and nature in this new campaign, in an effort to highlight AG’s relationship with environmental responsibility.
Take a look at some images from AG’s AW18 lookbook below:
