"American, Also"
New York based label, Pyer Moss has just unveiled their autumn/winter 2018 campaign starring African-American figures such as Vic Mensa, Ameena Matthews, Angela Rye & more.
Perpetuating the message shared through their “American, Also” series, the brand have tapped both regular citizens alongside a slew of recognisable names to portray them as modern-day cowboys.
Check out the full selection of imagery below or visit the brand’s website to see the full selection of short films.