BTS x LV.
Continuing their seemingly unstoppable reign as the world’s most powerful promotional tool in the shape of a boyband, BTS was recently announced as the latest brand ambassadors for Virgil Abloh-led Louis Vuitton menswear.
While the K-pop supergroup are no strangers to fashion collaborations, their partnership with the French luxury giant is easily their biggest to date and will almost certainly prove to be quite lucrative for both involved parties. Speaking on the news Virgil commented;
“I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on”
Thoughts? Stay tuned for more from the duo as it releases…
PHOTO CREDIT: @Getty
