A global, multi-platform brand campaign
Starting off as a basketball brand, Converse has evolved into a cultural symbol of style and function that has transcended sports to tap into music and art. This all comes down to their ethos of championing self-expression, this time around with a new multi-platform campaign titled ‘Create Now, Create Next’.
Gathering 20 talents from all over the world including Vince Staples, Honey Dijon, Shai Gilgeous-Alexander, Turnstile, and A1 x J1, there will be a 6-second film for each individual where they express their stories and passions. These clips are then brought together to create one collective movie, adopting the help of Grammy-winner Tyler, The Creator as executive music producer of the campaign.
Head over to Converse’s Instagram to watch the collective and individual films and check out some of the campaign imagery below.
PHOTO CREDIT: @CONVERSE
