Becoming The Brand's First Ambassador.
Newly-founded tennis and lifestyle brand Arthur Ashe have unveiled Oregon-born hitmaking musician Aminé as their first-ever brand ambassador, launching a campaign to celebrate the announcement.
Being named after the iconic American tennis player and civil rights champion Arthur Ashe, the brand was founded earlier this year and launched their first-ever collection back in August, with Aminé now stepping in as the outfit’s first high-profile brand ambassador. Being the brainchild of NYC brand Rowing Blazers’ Jack Carlson and KITH’s Karl-Raphael Blanchard, Arthur Ashe looks to build upon the legendary namesake’s dedication to social activism and his unique sense of style, tapping into a new generation of “citizens of the world.”
Discussing the brand, Arthur Ashe’s Brand Director, Karl-Raphael Blanchard, stated the following about Grammy-nominated Aminé’s appointment as the outfit’s first brand ambassador:
“Tapping Aminé to be a brand ambassador for Arthur Ashe just felt correct. I’ve been following his work closely since he dropped ONEPOINTFIVE and have been a fan since. But I’m not just a fan of his music; I’m also a fan of his personal sense of style. Watching an artist carry himself through the music game while still keeping his creative integrity has been inspiring for me. Arthur Ashe was a player known for his impeccable style on and off the court as he kept elevating his game, and I think that parallels Aminé’s trajectory: someone who’s true to himself while continuously evolving.”
Take a look at Arthur Ashe’s latest campaign with Aminé below.
PHOTO CREDIT: @Arthur Ashe
