Featuring Platinum Artist Tate Mcrae.
To take a more unorthodox approach to presenting their Spring/Summer 2023 collection, MCM has collaborated with Sony Music and their FILTR platform which showcases talent from music and film in a single-shot sequence. The talent at the forefront this time around is 19-year-old artist Tate McRae who, at her young age, already has three Platinum certifications.
Split into two episodes which will be released on January 19th and February 16th, the videos will feature the Canadian singer performing her songs “she’s all i wanna be” and “uh oh” as she wears a full MCM ensemble from apparel to leather goods.
“It was such an honor to work with MCM. Not only was shooting the whole campaign on film a dream for me– working with a brand I’ve loved for years while highlighting only my raw and authentic self was such an inspiring experience,” said Tate McRae.
Check out the campaign images below.
PHOTO CREDIT: MCM
