A New Logo and Campaign.
As we all gear up for what Daniel Lee’s been cooking up since joining the British heritage brand late last year, the English designer has just given us a small preview of what we can expect with a new campaign.
Shot by fellow Brit Tyrone Lebon, the series of candid portraits uploaded to Burberry’s Instagram gives us a raw view of the mix of people that have been handpicked to feature, with Skepta and Raheem Sterling amongst them. The campaign also sees the debut of a new logo which separates their iconic Burberry Equestrian Knight from the brand’s typography as the illustration is painted in a saturated blue.
Stay tuned for Daniel Lee’s first collection for Burberry, showing at London Fashion Week on February 20th.
