Arriving in April.
World-renowned sports brand PUMA have reunited with designer Rhuigi Villaseñor for the third instalment in their ongoing collaborative series,.
Continuing to be inspired by – and toasting – American classics and New York City, this newest drop between PUMA and Rhuigi follows on from the duo’s previous efforts, channeling the past, present and future to form a range that pays homage to the five boroughs of ‘The Big Apple’. As seen in prior releases, the first part of the collaboration saw homage being paid to the widespread street-performing talent that is spread throughout NYC, with the second part putting forward a nod to the infamous pizza slice, whilst the third instalment honours the city’s iconic history in the world of hip-hop and breakdancing. Spreading across both footwear and apparel, a range of break-ready designs are seen across the collection, with some standouts including the T7 Track Top and Track Pants, which arrive in shades of red and yellow, whilst graphic t-shirts, bucket hats, and the PUMA Suede BBOY sneaker rounds out the range. Formed especially for the PUMA x Rhuigi collaboration, a vintage-style graphic utilised throughout directly nods to New York City and PUMA’s home of Herzogenaurach in Germany.
The latest PUMA x Rhuigi release will be available via the PUMA website on April 1st.
Check out campaign imagery fronted by NYC’s own W.A.F.F.L.E. dance crew below.
PHOTO CREDIT: PUMA/Rhuigi
