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Lil Yachty & Concrete Boys Star for Denim Tears’ “Denim University” Campaign

By July 31, 2024Fashion News

One for the Culture.

Denim Tears continue to be firmly tapped in as the Tremaine Emory lead outfit unveil a new “Denim University” capsule collection featuring Lil Yachty’s Concrete Boys music group.

Having been a mainstay in the headlines this past few days, Concrete Boys and Lil Yachty get back to their stylish business for this newest Denim Tears endeavour, with the latest range of garments delving into the youthful outfit’s New York roots. Championing some humble comfort-centric pieces, Denim Tears’ affection for simplicity shines here as the fan favourite tracksuit fills out the entirety of the product selection, with various flavours of green, purple, blue, black, red, and white making sure to hit each and every beat. Enlisting Concrete Boys to emphasise this sense of youthfulness in tandem with the collegiate themes, the selection of co-ords feature zip-up hoodies combined with matching cotton shorts or bottoms, all of which boast faded puff print “Denim Tears” lettering as well as the brand’s signature cotton wreath logo.

Denim Tears’ “Denim University” capsule collection will release August 2nd via the Denim Tears website.

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