Shot by Rafael Pavarotti.
Kim Jones’ Dior follow up the recent news of their Lewis Hamilton partnership with a brand new campaign, featuring none other than the man himself.
Shot by Rafael Pavarotti, the newest entry from Dior sees brand ambassador and lifestyle guest designer Lewis Hamilton get his pose on, jumping in front of the lens to show off the latest seasonal winter wear from the French fashion house and the British F1 legend. Taking inspiration from winter sports such as skiing and snowboarding, Dior x Lewis Hamilton arrives just in time for the cooler weather ahead as the latter’s associations to the sporting world shine through here, with Dior’s house codes also playing a major part.
Channelling old skiing photographs from youths gone through an ever so faded film grain, Lewis Hamilton stands proud against a Dior blue backdrop as the seven-time F1 world champion dons his previously debuted cobalt blue hoodie adorned with a motif inspired by traditional African prints, a burgundy and baby pink ski jacket, oversized sweaters and knitwear, as well as a plethora of signature Dior accessories and footwear silhouettes, including B44s and B33s, the Dior 8 backpack, and a matching messenger rider 2.0.
Check out the campaign below.
PHOTO CREDIT: Rafael Pavarotti
